The Success of Customer Relationship Management and Knowledge Management Role (Case Study: Municipality of Osku)
Today, the culmination of the knowledge, innovations and new technologies to create strategic advantage and the importance of knowledge management in organizations has led to the concept of knowledge management in organizations; it is the heart of strategic policies. The aim of the present study was to investigate the effect of knowledge on successful customer relationship management in the municipality. To manage knowledge-based theory of "Bahat" in five dimensions, acquisition, registration, creation, transfer and application of knowledge is defined. The population of the study directors and employees of the municipality is the city Osku. Their number is 70 and the sample size was estimated based on the Morgan 59. Data collection for this study was a questionnaire. After the validity and reliability of the samples were analyzed. Once collected, the data obtained were classified and summarized using descriptive statistics. To test the research hypotheses Pearson test was used. The results indicate that the success of knowledge management and customer relationship management success in municipal impact
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.