Exploitation Management and Development Strategies of Rosa Damascena with the Aim of using Appropriate Technology in Iran

Iran has special potentials in the field of medicinal plants, a field that have received less attention. The purpose of this study was to investigate the status of different stages of production of Rosa damascena and to select appropriate strategies for selecting and developing appropriate technology in the country to lower the costs of production. The research method was descriptive-analytical. The method of collecting statistics and information required for the research was using a questionnaire and face-to-face interviews with farmers and experts producing and studying medicinal plants in three provinces: Isfahan, Kerman and Fars. The total number of questionnaires (Cochran method) in this study was 60. In this research, SWOT analysis model was used to investigate the mechanization situation in different stages of medicinal plant production Factors such as strength, weakness, opportunity and threat have been identified and analyzed in the matrix. Based on the research results, in the evaluation matrix of internal factors (weakness and strength), the sum of the final score was 2.75, which showed that the strengths were higher than the weaknesses. Also, the matrix of external factors (threat and opportunity) with a total score of 2.83 showed that in the current situation, it was possible to show an appropriate strategic response to threats by strengthening opportunities. Therefore, aggressive strategy (SO) was found the best strategy to move towards improving and developing mechanization in Rosa damascena farms in those provinces. Top strategies were also identified through quantitative strategic planning matrix or QSPM in offensive strategy.