Designing a women’s entrepreneurship model based on starting e-business

The purpose of this study is to identify and explore the factors affecting women's entrepreneurship based on starting e-businesses and ultimately provide a model in this area. This research was an exploratory type with a qualitative approach and using the strategy of Grounded theory. The research community consisted of female entrepreneurs active in social networks. The data collection tool was a semi-structured interview and to collect data using the purposive sampling method, 17 women entrepreneurs in e-businesses were selected in the fourteenth interview. To ensure the validity and reliability criteria of the research, necessary studies including validity, transferability, verification and reliability were performed. Data analysis was performed in three stages open coding, axial coding and selective coding using MAXQDA10 software. The results of the study led to the identification of 291 indicators and 31 sub-categories and 12 main categories in the form of a paradigm model including women entrepreneurship as a central category and causal factors (family factors and technological factors); Underlying factors (socio-cultural factors, legal factors, economic factors and education); Interfering conditions (individual factors); Strategies (marketing plan, value proposition design and removing business barriers) and outcomes (e-business growth) reflect the factors influencing women’s entrepreneurship to start e-businesses. These results suggest that female entrepreneurs should consider strategies for the growth and development of their e-businesses, such as developing a marketing plan, designing a value proposition and removing individual and environmental barriers to the business.