Semiotics of Iranian identity in graphic design and film titles(Case study: Jafar Khan's film of Farang Barghedeh, 1988

Due to the social nature of human existence, social identity and cultural factors are one of the influential components in his life. Art can show the identity of a nation when deep cultural ties and familiarity with the roots of society are formed. Considering the importance of using national identity in the titling of Iranian films, the leading research aims to know the visual elements and visual and written semiotics related to the Iranian thought in the titling of one of the prominent films and by using Peirce's theory of semiotics and the research method. Descriptive - Analytical, to emphasize this issue. The subject of study is the title of the movie "Jaafar Khan is back from Farang" produced in 1987 AD, which is important due to the presence of images and symbols related to Iranian graphics. In the visual analysis section, the title is divided into 34 plans and the color composition of each view is specified. After that, the meaning and concepts of the symbols are presented in the table and the images that had the appearance of Iranian motifs, tools and customs are displayed. The results of this research are as follows: in the images and compositions, it is not enough only with Iranian motifs; Rather, it has displayed Iranian thought. Many signs convey messages by implicit expression, indirectly and sometimes with hints. Just like old Iranian artists who always indirectly conveyed the message to their audience. Colors also have conceptual and symbolic expression. The variety of technique and illustration and the use of moving graphics of this title was innovative in its time.