Representation of gender in sports news from a sociological perspective

The purpose of writing this article is to represent gender in the sports news of the 2020 Tokyo Olympics and 2016 Rio and to analyze it from a sociological perspective. In this article, the method of content analysis has been used. The statistical population is all the contents of Shargh newspaper in 2016 and 1400. The statistical sampling of the present study was purposefully selected, which included 418 textual data (news, reports, interviews and articles) published in Shargh newspaper during the 2020 Tokyo Olympics and 2016 Rio Olympics. In the present study, based on a specific process in content analysis, Shargh newspaper textual data in the coding process were classified into three levels: basic themes, organizing themes and comprehensive themes. These three levels were shown along with the relationships between them. A comparison of the results obtained from the content analysis of Shargh newspaper in the two periods of the two Olympics shows that while in the Rio 2016 Olympics, the newspaper's approach was based on the concepts of "hegemony", "sports metaphors" and "surrealism", but in In addition to the similarity of the results with the approach and news policy in the concepts of "sports metaphors" and "surrealism" with the news approach of the Rio 2016 Olympics, it was observed that there is a slight point in the concept of "hegemony" Gender and hegemony have occurred in the coverage of sports news at the 2020 Tokyo Olympics.