Representation of cultural values corresponding to the audience of children and adolescents in Shakerestan animation

Animation films are one of the types of educational aids or in other words, means of audio-vi- sual communication that are shown in the media with a strong impact on learning. This research has been done using the approach of Albert Bandura social learning theory.The main purpose of this study is to represent the cultural values (social, economic and religious values)correspond- ing to the audience of children and adolescents in the animation of Shakrestan. The questions of this research are: Which cultural values has the Shakeristan collection been most concerned with in transmitting? According to the content provided, which age group is the appropriate au- dience for this collection? For the research method, the method of qualitative content analysis based on the Comments of Philip Meering with a deductive approach was used.The research samples included 18 parts of the mentioned collection.Findings show that the main purpose of the animation of Shakeristan was to emphasize the Iranian identity and to have a hidden purpose to convey positive concepts in the whole of each story. Also, from a qualitative point of view, the most effort seems to be in the transmission of social values, economic values and reli- gious values, respectively.The results show that this series does not create a feeling and interest for empathy in its audience due to the lack of heroic characters, and due to some behaviors and conversations, it does not seem appropriate for a child audience. However, on the contrary, due to the conditions of today's Iranian society, it is quite suitable and usable for the age of the adolescent audience.