Investigating the relationship between entrepreneurial orientation and company performance through social media and managerial relationships

Companies have a significant contribution to the development of the economy and have the potential to grow in the coming years. However, small and medium-sized enterprises still face numerous problems that lead to poor performance and slow long-term economic development. The purpose of this research is to investigate the relationship between entrepreneurial orientation and company performance through social media and managerial relations in Iranian insurance. Statistical data processing was done at the descriptive level with SPSS and at the inferential level using structural equations and SmartPLS4 software. A descriptive-survey and applied research method and a sampling method are available, which were collected from the employees of Iran Insurance Company. The research tool was a standard questionnaire that was finalized after modification and opinion of experts and university professors. Checking the reliability and validity of the questionnaire was also measured and confirmed using Cronbach's alpha test, combined reliability and convergent and divergent validity. The findings of the research and inferential testing of the hypotheses showed that there is a relationship between entrepreneurial orientation and social media, company performance, and managerial relationships. There is a relationship between social media and management relationships with firm performance. Also, there is a relationship between entrepreneurial orientation and company performance through social media and managerial relationships