The effect of CEO narcissism on stock returns

One of the basic criteria for making decisions in the stock market is stock returns. Stock returns alone have informational content and are used by most actual and potential investors in financial analysis and forecasting. Currently, investors can predict stock returns to some extent by creating a link between stock returns and other financial and non-financial information. Accordingly, the purpose of this research is to investigate the effect of CEO narcissism on stock returns. For this purpose, the data related to the companies accepted in the Tehran Stock Exchange for the ten-year period between 1391 and 1400 were extracted for 105 companies and the statistical software Eviews 8 was used. The current research is an applied research from the aspect of the result. After the statistical analysis, the results of the research hypotheses indicate that CEO narcissism has a positive and significant effect on stock returns. This shows that the behavior of narcissistic managers leads to providing favorable statements to owners and shareholders in order to increase rewards and also gain more satisfaction.