Sociological Explanation of Factors affecting Women's Approach to Body Management (Case study: Women of districts 1 and 17 of Tehran)

In this study, we are looking for a sociological explanation of women's approach to body management and socio-cultural factors affecting it. The target group of this study is the women of districts 1 and 17 of Tehran. In the current research method, the quantitative-survey method is used based on this, with the multi-stage cluster sampling method, 384 people have been selected as the sample size from the population of two regions, 1 and 17, and the necessary information has been collected using the questionnaire technique. The findings show that demographic variables and social factors with variables such as (social interactions equal to 0.0911, socio-economic base equal to 0.189, consumerism equal to 0.126) and cultural factors with variables such as (group reference values (0.116) are related to body management. It seems necessary to redefine beauty and change the perspective and attitude and create a new approach in redefining body management.