Provide a Model for Examining E-Marketing Map on Management Beliefs and Create Relative Management in Small and Medium Businesses

In today's world, the main asset of many organizations is the brand of that organization. On the other hand, having flexible, skilled, and multi-skilled employees and managers may be a dream for any organization and for any system in general. There is a growing focus on the role of business orientations in why organizations differ in their adoption of e-marketing. However, there is little evidence in the field of e-marketing in the field. E-marketing enables small and medium-sized companies to go global after establishing an online presence. Given the importance of e-marketing for small and medium-sized enterprises, research is underway to understand the levels of adoption and its implications. The majority of these efforts use the classical innovation aspect, which assesses the impact of technological, internal and external factors, including government support, on e-marketing adoption. Due to the importance of e-marketing orientation in different dimensions, this article examines the orientation of e-marketing in the field of small and medium enterprises. The research is applied in terms of purpose and is based on descriptive research method and causal survey method. Also, in terms of data analysis method, descriptive and inferential statistics and SPSS 24 software were used to test the degree of dependence of relationships between variables.