The role of human capital in measuring capacity and market dynamics

Research on market dynamics, human capital, and market measurement capacity is limited. Human capital studies mainly examine its direct impact on market performance, but few studies have examined the impact of companies' human capital on their market measurement capacity through market dynamics. Our goal is to help marketing resources by examining the mediating role of market dynamics in building market measurement capacity. An issue that needs more attention is the role of dynamic market capabilities in creating the company's competitive advantage under different dynamic market conditions. Drawing on theoretical perspectives on dynamic market capabilities, this study attempted to fill these gaps. Jackie's results are that manufacturers and suppliers strive to achieve a sustainable competitive advantage in human capital development and strive for up-to-date and effective employee innovation and deliver the product to customers with good quality and price and good communication. It is suggested that companies plan for their competitiveness and formulate policies in this regard. Therefore, they should pay a lot of attention to increasing their market measurement capacities and innovative power. Finally, the implementation of policies and support to promote and expand the use of market dynamics and the development and capacity of human capital to produce quality products to increase competitiveness is proposed.