Analyzing the Dimensions and Effective Components in Determining the Value of Startups with the Approach Green Technology Valuation

One of the most important factors for the success of a startup is its valuation. At the same time, due to the transition to a new type of efficient economy based on sustainable resources, the role of green technology is increasingly progressing. This study aims to investigate the dimensions affecting the valuation of startups, with a focus on the valuation of green technology. The statistical population consisted of 12 experts related to the field of startups, selected through purposive sampling using the snowball technique until theoretical saturation. Data were collected through semi-structured interviews. Data analysis was performed using the 2020 MAXQDA software. The final model was confirmed with 210 indicators, 24 categories, and 6 dimensions in the form of a paradigm model, with the green business entity as the central condition, causal conditions (business team), contextual conditions (green technology and green innovation), intervening conditions (risks), strategies (environmental factors), and financial services (consequences) for startup valuation. According to the findings, the category of environmental factors has the greatest impact on startup valuation, and investors should pay more attention to government support, international conditions, market characteristics, and processes when evaluating the green value of a startup. It was also observed that green technology and green innovation have a lower impact compared to other dimensions, as startups are formed based on a new idea and the use of technology.