Analyzing the role of knowledge management processes in using competitive strategies to achieve innovation in knowledge-based companies

The present research has analyzed the role of knowledge management processes in the use of competitive strategies to achieve innovation in knowledge-based companies. The research is applied in terms of purpose and descriptive-survey in terms of nature. The statistical population consisted of managers of knowledge-based companies, and according to the official website of knowledge-based companies, the number of these companies in the country has reached 8487; Of these, about 384 people, which is the sample floor for the unlimited population for Cochran's formula, were selected, of which 203 people responded to the questionnaire items using random sampling. The measuring instrument was a questionnaire, and its validity was confirmed by experts' opinion and its reliability was confirmed by Cronbach's alpha coefficient. The data were analyzed with PLS software. The results showed that the knowledge management processes with a path coefficient of 0.973 and t coefficient of 4.636 on competitive strategies and with a path coefficient of 0.734 and t coefficient of 8.829 on innovation, and competitive strategies with a path coefficient of 0.250 and coefficient t 2.955 has an effect on innovation. Competitive strategies with path coefficient of 0.243 and t coefficient of 2.943 could mediate the relationship between knowledge management processes and innovation. In this regard, it is suggested that managers of knowledge-based companies prepare the ground for increasing innovation and help improve the performance of the organization by improving knowledge management processes and using effective competitive strategies in the organization.