Investigating the Effect of The Element of "Emotion" in the Persuasive Forms of Imam Reza's Encounter with the Audience with a Look at Cognitive Psychology

One of the models that can take cognitive psychology knowledge out of the explanatory limitations of the cognitive process is the emotion element. The issue of the present research is to prove the relationship between the emotional factor and the formation of knowledge, and this assessment will be clarified by the explanation that will be made of the relationship between the emotion element and the audience's persuasion and its six-component process. The use of the emotional factor and how it affects the audience can be extracted from Razavi's teachings and it can be considered an efficient model in the development of cognitive psychology. In this research, it will be proven that the four cognitive-persuasive formats of "dynamic listening to the audience's words", "stimulating emotions", "ignoring" and "special attention" with a stimulating factor such as the emotion element provide the basis for the six-component process of persuasion, and the audience will progress from the stage of awareness to action depending on their readiness. The present research aims to present this issue in a descriptive and analytical manner, considering the function of the emotion element in conveying knowledge and intellectual persuasion of the audience, by referring to Razavi's (AS) words and character.