Study of factors affects insurance demand by rice producers (A case study in Sari Township)

To determine the factors affecting the acceptation of rice insurance in Sari township a number of 90 farmers (45 assured and 45 not assured) were sampled. The information consisted of personal (age, size of family, activity experiment, damage experiment, and non-farm income); social (studies level, agrarian regimes, locality); and geography (farm size, distance between farm to insurance broker). This information was evalyated by estimating the logit model. The locality had the most effect on insurance acceptation. The insurance acceptation in this township have mostly followed on zone factor to personal factor whatever some zone showed more tendency toward insurance than other zone. To have knowledge was an effective variable. The increase of knowledge about insurance was more important. The Age and experience of damage are other effective factors to increase demand for insurance.