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Research in Sport Management and Marketing - Volume:4 Issue: 1, Winter 2023

Journal of Research in Sport Management and Marketing
Volume:4 Issue: 1, Winter 2023

  • تاریخ انتشار: 1402/02/23
  • تعداد عناوین: 6
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  • Samin Mehrinejad Khotbesara * Pages 1-12

    Sports tourism, as an income-generating industry, is considered very important in the world. Attracting tourists through equestrian competitions in Corona conditions requires necessary measures along with health protocols. Therefore, this research has been compiled with the aim of identifying the practical factors of dealing with the impact of the corona virus on the attraction of horse racing tourists in Golestan province. The present study is practical in terms of purpose and descriptive and analytical in terms of method. The research methodology is mixed the statistical population was selected from among 30 horse racing experts board, trainers, jockeys, spectators, tourism agencies, restaurant, and hotel managers. The sampling method at this stage was available and targeted. In the quantitative stage, using the identified factors, a questionnaire was prepared and was delivered to the interviewees through Delphi classics, and the four factors of health, economic, technological, smart, social, and infrastructural tourism, government and policymaking, and 69 other components were identified. The questionnaire was given to sports management professors for confirmation. Findings showed; providing health packages to tourists in the equestrian complex, holding equestrian competitions and shows through cyberspace, increasing betting in equestrian competitions, increasing welfare services for domestic tourists in the equestrian complex, interaction of the equestrian complex with travel agencies and the creation of groups to analyze the field of tourism and market analysis in critical situations have a positive and outstanding effect on attracting tourists during Corona period.

    Keywords: Equestrian, Corona, Sport Tourism, Golestan Province
  • Vajiheh Javani *, Saeid Ahmadi Bonabi, Malihe Ashena Pages 13-24
    One of the biggest challenges for the companies in the stock market is to predict the trend. This research aims to study the price action of the Nike stock trend in the NYSE. The price data was gathered from NYSE in a certain time period, and other variables such as Volume, Crude Oil Prices Brent – Europe, Effective Federal Funds Rate, Gold Fixing Price, etc. those who are recognized as influential variables on stock price, are gathered from The World Bank data source. We used one Artificial Neural Networks models to analyze the data for predicting time series (NARX). After correcting the objections such as invalid data's, the Error Autocorrelation gets 95% desire, and with 0.36 MSE error, we get the approval and the model adequate to predict the trend. With these settings, the input vectors and target vectors will be randomly divided into three sets, and then the model tries to learn from the first part of the data and then test it on the test data, and at the end, the last 24-month data predicted from the model and then compared with the central values. The data comparison showed a high overlap near 95%, which proved the adequacy of the model in predicting the price trend of Nike company.
    Keywords: Stock Market, Artificial Neural Network, Nike, Time-series, NARX
  • Rasoul Azadi, Fariba Askarian *, Fatemeh Abdavi, Hamid Ghasemi Pages 25-38
    Purpose
    This research aimed to design a model for the role of social media in developing sports businesses.
    Method
    This research has a qualitative approach, and the Grounded theory method of Strauss and Corbin has been used. The data collection method was in-depth interviews with 17 sports management professors and sports business owners after reaching theoretical saturation. The validity of this research was confirmed by the expert professors; and, to calculate the reliability, the intra-subject agreement method was used, which got 82%. To analyze the data, the coding method was used in three stages, open, Axial, and selective coding.
    Results
    In the analysis of qualitative findings, 324 Open coding and 37 Axial coding, and 19 selective codes were extracted, in which the causal conditions include (features of nature, management factors, facilities, financial), contextual conditions (structural, financial elements), legal protection, cultural factors), intervening conditions (legal obstacles, political factors, infrastructural factors, cultural obstacles), strategies (economic support, managerial policies, culture building, legal protection) and consequences (consequences economic, employment generation, income generation, business prosperity) were categorized.
    Conclusion
    Considering the importance of businesses in the current economy and job creation, it should pay special attention to removing obstacles in the development of businesses; therefore, sports business owners are advised to use the model identified in this research to develop their businesses.
    Keywords: Social media, sports business, Sports Industry, Coronavirus
  • Saeid Sorkheh, Reza Shajie *, Shahram Alam, Nahid Shatab Bushehri Pages 39-57
    The present research aimed to study the role of strategic thinking in the productivity of the Ministry of Sports and Youth using structural equation and applied with the mixed research method combined with an exploratory approach. In the qualitative part, Strauss and Corbin method and in the quantitative part, the structural equation modeling method have been used. The statistical population of the research in the qualitative part includes people with sport senior managements in the country, sport experts and policy makers, as well as sport management professors. The opinions of 15 experts have been obtained during a semi-structured interview until reaching theoretical saturation in a completely Non-probability way by using goal oriented theoretical and snowball techniques. In the quantitative part, between five and 10 samples were required for each item; Therefore, the statistical sample consisted of 294 subjects. There were 49 variables that were considered for the structural analysis of 6 samples for each variable.The data collection tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part. This research shows that the policies, solutions, programs and acts should be adjusted with a strategic approach, for fulfilling the awareness guidelines and with regard to the changes of the managers and human resources of the Ministry of Sports, towards constructing a collective memory it is recommended to establish a joint think tank between the human resources of the five current vice-chancellors of this ministry.
    Keywords: Strategic Thinking, Ministry of Sports, Youth, think tank
  • Fahimeh Momenifar *, Amin Raji, Morteza Rezaii Soufi Pages 58-69
    Purpose
    the aim of this study was to Advantages and disadvantages of online chess training using Skype software in during COVID-19 from the perspective of coaches.
    Methods
    The method of the present research is qualitative. In order to collect data, a researcher-made questionnaire was used to assess the advantages and disadvantages of virtual chess training during the COVID-19 from the perspective of coaches in Tehran. The statistical population studied in this study was 200 chess coaches. The statistical sample of the present study was 20 people (purposefully). In the qualitative part of the study, the content analysis method has been used. In this way, each of the coaches expressed their views in this regard. After that, all their statements were prepared in summary form.
    Results
    The results of the study showed that in analyzing the Comments and views of educators towards the advantages of virtual education, there is a complete overlap between the comments of coaches in Tehran. Also, the social isolation influence strongly on education and classical training has its advantages and many of people need it that organized and supportive method of teaching.
    Conclusion
    The Online education during the Covid-19 era has shown that the benefits gained during this period can be applied in the future as well. For this purpose it is suggested to use online education method and online virtual learning was worth the effort and hard work as it is an almost revolutionary development in modern learning.
    Keywords: COVID-19, Skype software, chess, advantages, disadvantages
  • Iman Golmohammadi, Rasool Nazari *, Qasem Rahimi Sarshabadrani Pages 70-84
    Purpose
    The purpose of this study was to develop strategic themes of Iranian karate territorial planning.
    Methods
    The present study is a survey study with a developmental approach in accordance with the critical paradigm, which was conducted in the field. The participants of the study were Iranian experts. A total of 100 people were selected through targeted snowball sampling. A combination of qualitative open-ended questionnaire and interview methods and quantitative coefficient and ranking methods were used for data collection and analysis. The research tool was a checklist derived from the approaches of land management analysis of Iranian karate, the face and content validity of which was approved by 10 sports management experts. Respondents were asked to list the strengths, weaknesses, opportunities and threats of this sport.
    Results
    The overall result of karate planning studies showed that there is an unbalanced distribution of karate places and spaces in Iran, while according to the position matrix and strategic action, the approach of Iranian karate strategies were competitive.
    Conclusion
    In order to balance the distribution of resources in the country, it seems to create and deepen the educational attitude to balance the beauty factors of Iranian karate, synergizing the sports activities of governmental, non-governmental and private organizations and organizations, and finally for the success of each the more Iranian karate focused.
    Keywords: Land use planning, Program, Karate, Strategic