Journal of Innovation Management and Organizational Behavior
Volume:3 Issue: 1, Spring 2023

Education is the most important social institution emerging from the context of the society and at the same time its creator and developer, and its effect on the progress of the society is quite noticeable. One of the things that can cause lack of performance and job satisfaction is the psychological atmosphere that dominates the organization. Therefore, the purpose of this research was to predict the job performance and job satisfaction of male teachers based on the psychological climate prevailing in the education organization. The research design was descriptive and correlational. The statistical population of the research was made up of all male teachers in two districts of Tehran. Among the statistical population, 162 people were selected and studied as available sampling. In order to collect data, questionnaires of the psychological atmosphere governing the organization of Quizzes and Dekotiz, Spector's job satisfaction, and Patterson's job performance were used. After collecting and extracting the data, the scores of the participants were The results showed that there is a significant relationship between the psychological atmosphere governing the organization and job satisfaction and job performance of teachers. Also, the results showed that the psychological atmosphere governing the organization is able to predict the job satisfaction and job performance of the teachers. According to the results of the present research, using teachers' opinions and suggestions and sharing the problems and problems of the organization with them in order to find a solution and correct and improve the work can be an important step in increasing the job performance and consequently the job satisfaction of the teachers.

According to the researchers, teaching is a very stressful job and teachers suffer from more mental health problems compared to other workers. Job burnout occurs as a result of severe, continuous and uncontrolled stress and when the demands of the work environment exceed the individual's personal abilities to adapt or succeed. Therefore, the purpose of this research was to determine the effectiveness of transactional analysis on job fatigue and job attachment of teachers working in education.

The method of this research was quasi-experimental and in the form of a pre-test-post-test design with an experimental group and a control group. The statistical population of the current study included all teachers (teachers and principals) of Boyer Ahmad city, from among whom 30 people were selected as a sample and were randomly divided into two experimental (15 people) and control (15 people) groups. The experimental group was trained with transactional analysis approach and the control group did not receive any intervention. The sampling method was random and Edwards and Kilpatrick (1984) job attachment questionnaires and Vadanovich and Kass (1990) job fatigue questionnaires were used to collect information. SPSS-24 statistical software was used to analyze the research data.

The results showed that the teaching approach based on the analysis of Bern's transactional analysis was effective on the tendency of job fatigue and teachers' attachment (P<0.01). Also, the results were stable during the follow-up period.

Considering that the present study has confirmed the positive effect of Bern’s transactional analysis therapy on job fatigue and increasing personal growth, it is suggested to provide the possibility of using exchange analysis approach in career counseling centers.

 Human resource policies create and sustain a suitable infrastructure for the development of new products, technologies, and organizational procedures by promoting the values of creativity, cooperation, independence, and ambition among employees. Therefore, the research aimed to present and explain a model for developing human resources policies in education.

 The present study was qualitative. The process of conducting research in the way of processing the data theory of the foundation includes research questions, note-taking and data collection, analysis, theoretical sampling, and theoretical saturation, writing and compiling theory, and comparing texts. The analysis process started with open coding and ideally ended with selective coding. In order to collect the primary components, 50 domestic and foreign articles and book titles were studied using the criterion-based purposeful sampling method, and with this number of samples, the researcher reached theoretical saturation. After coding and categorizing the components (by 20 experts) using the Kendall coefficient, the reliability of the components was estimated at 88%.

 The results showed that the dimensions and components can be classified into 5 main dimensions and 50 components. According to the main loads, the research model has good validity.

The results of the present study showed that this planning model can be considered as a continuous and dynamic process to improve employees and achieve organizational goals.

Banks tend to outsource their services to focus on their main task: collecting deposits and directing them toward investment. This research aims to identify a model that facilitates handing over services to the private sector and covering the interests of both parties in a win-win situation.

In this study, 16 semi-structured interviews with experts from banks and payment service provider (PSP) companies were conducted to understand outsourcing strategies for card reader devices. Employing Strauss and Corbin's thematic analysis and game theory,the study identified key strategies and preferences, which were then modeled to resolve conflicts and derive joint interaction strategies. Over 4 million scenarios were calculated using Min-Max strategy, and strategies for both parties were suggested based on Nash equilibrium results.

The qualitative data analysis resulted in identifying 22 strategies based on service marketing mix for parties and placing them in related groups (product, price, promotion, place, people, process, and physical evidence). The results of game theory and the balance point suggest the following strategies to the bank: diversity, quality, the latest device model, average account, number of agents, technical expertise, equipped workshop, and support equipment. The suggestion for the payment service provider (PSP) companies include brand, rent, transaction fee, discount, response hours, raffle, gifts, special privileges, appropriate treatment, type of cooperation, timely delivery, response speed, communication system, and location.

The final outcome suggested specific strategies for banks and PSP companies to focus on, based on the Nash equilibrium and other game theory results. These strategies included diversification, quality, device up-to-datedness, technical expertise, equipped workshop, support equipment for banks, and brand, rent, transaction fees, response hours, lottery, gifts, special privileges, timely delivery, response speed, communication system, and location for PSP companies.

This research focuses on identifying the components of a friendship-oriented leadership model, addressing a gap in theoretical and empirical differentiation in leadership studies. Emphasizing the evolving nature of leadership, especially in the business world, this study explores the elements contributing to effective leadership in organizational settings.

Aqualitative research approach using Grounded Theory was employed. The population included experts in organizational behavior and university professors. Data were collected through semi-structured interviews with 20 participants, reaching theoretical saturation.

The study identified 72 initial codes, categorized into 8 main and 5 subcategories. These include leader strategies, positive and negative outcomes, individual abilities, follower conditions, external organizational factors, and components of friendship-oriented leadership. Positive outcomes emerged as a significant category, highlighting the importance of these leadership components.

The research concludes that understanding and implementing a friendship-oriented leadership style is crucial for organizational success. This style is characterized by mutual and open relationships, balancing power dynamics, often overlooked in traditional leadership theories.

The purpose of this research was to determine thecomponents of the excellence model in educational development and human resource development in the Zahedan Education Organization.

The research method was applied in terms of objective and qualitative in terms of research methodology. The research population consisted of selected experts from the Zahedan Education Organization with experience in management and policy-making, who weredetermined purposively based on theoretical saturation to a number of 17 individuals. The method of data collection was through library research, and the measurement tool was semi-structured interviews. In this plan, the stages of analyzing the collected qualitative data were conducted in two stages: open coding and axial coding.

The results showed that the dimensions of the excellence model in educational development and human resource development in the Zahedan Education Organization were divided into five aspects: causal factors, contextual factors, intervening factors, strategic factors, and outcomes. The components identified were 1. Equity 2. Financial resources (inputs), 3. Efficiency and management in the dimension of causal factors; and the components 1. Effective management in the organization 2. Legal support for innovation in staff training 3. Resource capacities in the dimension of contextual factors; and the components 1. Managerial weaknesses 2. Procedural barriers 3. Legal and regulatory obstacles in the dimension of intervening factors; and the components 1. Increasing economic capacities and financial support 2. Development of educational capacities 3. Increasing agility in the dimension of strategic factors; and the components 1. Improving employee performance 2. Developing employee participation 3. Sustainable development in the dimension of outcomes were identified.

Given the obtained results, it was suggested that the Zahedan Education Organization should act gradually and step by step towards the realization of these categories, considering a roadmap and a long-term strategic plan. The development of an operational plan is necessary to implement it. Having a paradigmatic approach with a local and regional perspective also helps its realization.E-ISSN: 2981-1120

The primary aimof this study is to design a model for factors affecting the digital marketing environment in global markets.

An exploratory mixed-methods research approach was employed. The qualitative part of the study is based on grounded theory. Data collection was conducted through semi-structured interviews with 19 managers and experts in digital marketing, selected using purposive and snowball sampling methods. Data analysis followed grounded theory procedures, and data were collected using MAXQDA18 software. For testing the model, research hypotheses were formulated, and a questionnaire was designed. Data were collected from 205 managers of companies active in digital marketing. Data analysis and hypothesis testing were conducted using confirmatory factor analysis and path analysis methods, employing SPSS and AMOSsoftware.

A total of 242 codes and components of the model for factors affecting the digital marketing environment, comprising 41 key concepts and 20 main categories, were identified from the interviews and organized into a conceptual model based on grounded theory. The initial model was then revised and validated by experts.The quantitative phase results indicated that the path analysis model and the relationships within the model were confirmed with appropriate impact coefficients, consistent with the qualitative part.

The paradigmatic model suggests that the primary phenomenon of the digital marketing environment is influenced by two categories: internal factors and external factors, which in turn determine the strategies of the digital marketing environment. It is crucial to recognize that this influence is not pure and occurs with the intervention of other internal and external factors. Several strategies emerged from the insights of key informants, taking into account their experiences and perceptions of the digital marketing environment in global markets. These included four main categories: business strategies, educational strategies, innovative strategies, and performance evaluation.

The primary objective of this study is to explore the marketing strategies employed within the Iranian cinema industry, focusing on the components and subcomponents that influence audience engagement and increase customer base. It aims to identify effective marketing practices and the challenges faced by professionals in the context of the Iranian cinema market.

Utilizing a mixed-methods approach, the study combines qualitative interviews with 10 marketing managers from film production and distribution companies and a quantitative survey of 250 industry professionals. The qualitative data were analyzed through thematic analysis to identify key marketing components and subcomponents. The quantitative data underwent exploratory factor analysis (EFA), calculating the coefficient of determination (R^2) and applying the Fornell-Larker criterion for assessing the constructs' discriminant validity.

The study identified four main marketing components as pivotal to the Iranian cinema industry: Audience Focus, Competition Focus, Market Orientation, and Brand Orientation. These components encompassed various subcomponents such as customer preferences, social responsibility, market segmentation, and brand awareness, each contributing to the holistic marketing strategy. The quantitative analysis validated these components and indicated a significant relationship between the identified marketing strategies and their effectiveness in increasing the cinema audience.

The study concludes that a comprehensive understanding and implementation of audience-focused, competition-driven, market-oriented, and brand-centered marketing strategies are crucial for the success and growth of the Iranian cinema industry.

The present research aimed to qualitatively identify the dimensions and components of good governance in relation to organizational intimacy and organizational development at Mazandaran University of Medical Sciences.

This study, based on its objectives, is an applied-developmental study that utilized qualitative research methods. Additionally, to gather information, library study and semi-structured interviews were employed. Initially, for the theoretical study related to the research objective and to review the literature and background of the topic, information from relevant specialized books and articles addressing the relationship between organizational intimacy and good governance with organizational development was used. Subsequently, to identify the dimensions of the research variables, semi-structured interviews with experts were conducted. Then, the qualitative method of thematic analysis was applied to analyze the data obtained from the interviews. The population of this research included the managers of Mazandaran University of Medical Sciences and academic experts (with research and publications in this field) who were selected through purposive sampling and included 10 interviewees determined by theoretical saturation.

A total of 344 primary codes were extracted from the interview texts. Through coding these concepts, 59 sub-themeswere identified and by classifying these themes into similar categories, 11 main themes were derived.

The main themes included good governance, value-orientation, capacity building, transparency, accountability, emotional closeness, organizational climate, organizational intimacy, non-financial performance, financial performance, and organizational development. In this context, there is a need for access to high-ranking managers and officials, and indeed for servant leadership among universityadministrators. Also, with the honesty of university managers, objectives related to skill development and knowledge updating can be achieved. In addition to the aforementioned issues, attention to the quantitative and qualitative growth and development of employees is also considered a part of good governance that should be increasingly focused on by relevant managers.

The primary goal of this research was to present a model for managing teachers' professional growth using ameta-analyze approach.

This study was classified as applied research in terms of its objective and qualitative in terms of the nature of its data and analysis style, employing a meta-analyze method. The method of data collection in this research was based on documentary information. Research data were collected and analyzed using a meta-analyze approach to gather data related to the study, which involved all studies conducted in the field of teachers' professional growth, and then the effective components in these studies were identified and extracted using the seven-step method of Sandelowski and Barroso (2007).

The findings indicated that the model for managing teachers' professional growth comprises 124 indicators and 10 main dimensionsincluding: Education, Educational Technologies, Skill Development, Learning and Knowledge Transfer, Educational Leadership, Interaction and Collaboration, Individual Factors, Organizational Factors, Professional Growth Strategies, and Evaluation and Feedback.

Based on the results, it can be said that teachers' growth has various dimensions, thus, educational system planners can pay attention to these dimensions and act towards enhancing and better managing teachers' growth.

The current research aims to present a paradigmatic model of creativity, innovation, and entrepreneurship towards sustainable economic growth in business units (Case study: Home appliance manufacturers). This study is applied in purpose and descriptive-analytical in nature.

The research method is qualitative. The population of this study includes academic experts and executive managers in the home appliance industry, calculated as 11 individuals through snowball sampling and theoretical saturation point. The data collection tool is semi-structured interviews. The analysis of this part is conducted using grounded theory.

The qualitative research results propose the desired paradigmatic model, emphasizing the response to the main research question in the form of six main categories and subcategories.

Causal factors including organizational entrepreneurship, development of products based on industry standards and competitive advantage. Contextual factors include government support, developmental infrastructures, and financial support for standardization in entrepreneurship. Intervening factors include the product quality condition for competitiveness, sustainability categories, and attention to labor. Strategies include reforming laws, developing science and technology parks, and accelerating capital turnover. Outcomes include commercial and economic liberalization, development of the innovation and technology ecosystem, and increased productivity. The core category includes technology, ideation, employment generation, and international competition.

The purpose of this study is to examine the impact of marketing capability innovation on international investment performance with the mediating role of marketingcommunications and the moderating effect of technological turbulence.

In terms of objective, this research is applied and is categorized as survey research since it utilizes field data for testing hypotheses. The study population consists of board members, managers, and deputy managers of the Mapna Group companies, totaling about 240 individuals. A sample size of 144 was obtained using Morgan's table, and a simple random sampling method was employed. To measure research variables, a standard questionnaire was used, which was deemed to have suitable validity, and the reliability of the questionnaires was confirmed through Cronbach's alpha. This research utilized structural equation modeling approach and PLS software for data analysis.

The results indicated that marketing capability innovation positively and significantly affects competitive strategy, export investment performance, and behavioral marketing communications. Moreover, competitive strategy has a positive and significant impact on export investment performance. On the other hand, behavioral marketing communications significantly influence export investment performance and also mediate between competitive strategy and export investment performance.

Finally, the results showed that technological turbulence plays a moderating role between marketingcapability innovation and behavioral marketing communications, as well as between marketing strategy and behavioral marketing communications.