نشریه پژوهش و توسعه مدیریت
پیاپی 2 (پاییز 1402)

Nowadays, with the advancement of new technologies and the creation of dynamic, complex, and highly variable environment, organizations need to design and use strategies to win in the competitive environments, and among them, marketing capabilities as a factor. It is important along with the organizational and psychological obligations of employees. Therefore, in this research, we intend to investigate the impact of innovation and market-oriented ability on the level of emotional commitment of Bank Mellat employees in Tabriz. The statistical population of the research includes all employees of Bank Mellat in Tabriz. To determine the sample size, Cochran's sampling formula was used and 210 people were selected as a sample by simple random. So sampling was done from all branches. In this research, the data collection tool is a questionnaire. After collecting the data, it was analyzed using PLS and SPSS software. The results obtained from the hypothesis test show that the marketing capability, including innovation and market orientation, is effective on the emotional commitment of Bank Mellat employees in Tabriz city.

With the expansion of new technologies in the electronic field in the last decade, facilities such as social networks have overshadowed various aspects of personal and social life and caused many changes in people's lives. Meanwhile, manufacturing companies need to use this platform for marketing to communicate with customers and increase sales and purchase intention. Since the clothing industry always includes different brands, in this research we intend to investigate the effect of using social networks for marketing in the Iranian clothing industry on the purchase intention of customers. The current research is descriptive in terms of method and practical in terms of purpose. The statistical population of this research consists of all the managers and employees of online clothing stores in Tabriz in the number of 950 people, of which 274 people were selected for the study by simple random sampling method and were studied using a questionnaire. Also, data analysis was done using SPSS and Smart PLS statistical software and through structural equations. The results of the analysis and testing of the hypothesis of the current research show that marketing based on the use of social networks has a positive, direct, and significant effect on the purchase intention of customers in the Iranian clothing manufacturing industry and on the attitude towards the brand, purchase intentions and familiarity with the brand in the industries. Iranian clothing production has a positive and direct effect.

The main goal of this research is to design a productivity measurement model in the province's dairy industries, which has been qualitatively implemented using an approach based on database theorizing. Semi-structured interviews were used to collect information, and data analysis was done using the Strauss and Corbin method and the paradigm model. Sampling was done theoretically and with the benefit of targeted (judgmental) techniques and in the form of a snowball based on the interview of experts who had more than 15 years of experience and had a master's degree or higher, or in productivity in the scientific and research field. , had experience and expertise in this research, 18 people were considered as participants. The research data was collected by interview method and continued until reaching the theoretical saturation of the interview with the research sample. The results of the analysis of the data obtained from the interviews during the process of open, central, and selective coding led to the creation of a data foundation theory in the field of dairy industry productivity measurement. became. The model designed in this research includes effective dimensions and components, causal, background, mediating conditions, and constituent elements that show the central phenomenon, consequences, and strategies for the implementation of the general policy.

Exporting means the transfer of goods from one place to another, which leads to an increase in gross production in one or more areas in today's era, for organizations and companies to win production competitions, necessary strategies to continue their survival, lean production approach is one of these strategies. Based on this, in the current research, we intend to investigate the factors affecting the increase in exports in Tabriz Tractorsazi Casting Company with a lean production approach. Based on this, this research is descriptive-survey research in terms of its developmental and practical purpose in terms of the method of collecting the required data, and in terms of the method of data analysis, it is an exploratory analysis. The statistical population of this research consists of 51 managers of different production, sales, and accounting departments of Tabriz Tractor Manufacturing Company, who were studied as a whole. Lean production management is effective in increasing exports in Iran's tractor casting company. Therefore, lean production management can be used as an effective approach to increase exports, based on the quality results of the predictive quality criterion (Q2), the value of Q2 for all structures is strong and it indicates that the model has a high predictive power about the index and the results of this research are applicable

The main goal of this research is to design a productivity measurement model in the province's dairy industries, which has been qualitatively implemented using an approach based on database theorizing. Semi-structured interviews were used to collect information, and data analysis was done using the Strauss and Corbin method and the paradigm model. Sampling was done theoretically and with the benefit of targeted (judgmental) techniques and in the form of a snowball based on the interview of experts who had more than 15 years of experience and had a master's degree or higher, or in productivity in the scientific and research field had experience and expertise in this research, 18 people were considered as participants. The research data was collected by interview method and continued until reaching the theoretical saturation of the interview with the research sample. The results of the analysis of the data obtained from the interviews during the process of open, central, and selective coding led to the creation of a data foundation theory in the field of dairy industry productivity measurement. became. The model designed in this research includes effective dimensions and components, causal, background, mediating conditions, and constituent elements that show the central phenomenon, consequences, and strategies for the implementation of the general policy.

The current research has investigated the relationship between human resource management and organizational behavior. This research tried to look at the literature of human resource management and organizational behavior from different angles. The type of research is descriptive-analytical and library (documentary) methods were used to collect information. The research findings showed that the improvement of human resource management relations is one of the most effective indicators of organizational behavior. So that their results show positive effects such as (interaction between organizations, increase in profitability and wealth between organizations, optimal distribution of resources, description of actions and achievement of desirable goals) between the actors of the organization. Therefore, the findings of the present study will be of great help to human resource management. First, it would be ideal to examine the views of managerial organizational behavior on various human resource practices. It provides more insights into the other side of the picture and helps organizations to be more effective in designing policies accordingly. Secondly, future researches to investigate the relationship between human resource practices and organizational behavior have been examined by various researches and they have a special emphasis on organizational behavior.