نشریه مطالعات مدیریت، اقتصاد و کارآفرینی
سال چهارم شماره 1 (بهار 1402)

The identity of a modern company is primarily shaped by the applied innovative technologies, such as block chain or the Internet of Things. Human Resources (HR) nowadays generally faces various difficulties in the world internet era and spends a lot of time connecting, screening, and verifying the resume of applicants, conducting credentials verifications, and checking backgrounds to reduce the likelihood of poor recruitment. For example, recruiters connect the profile of candidates from different channels such as direct application, recruitment agency, and social media; and hiring resume verifications is therefore a bottleneck. The purpose of this research is to develop a block chain-based human resource (HR) framework to match the needs from the company and workforce competencies. Based on Block chain technology, this paper aims to combine traditional encryption technology with Internet-distributed technology, to establish a human resource information management model that reduces the risk of authenticity of human resource information. This model aims to solve the lack of discrimination of the authenticity of human resource information, and to provide authentic and effective decision support information to the human resource management of an organization. Consensus mechanism, smart contract, accounting, and payment functions of BC can provide the basic support for human resource information management.

Managers and employees are important elements of the organization. Most of the position of managers is based on their influence in the minds of employees and subordinates. It is important for managers to understand and practice the skills that can motivate people and establish the necessary coordination between the individual's personality and the needs of the organization. In this research, the relationship between managers' organizational intelligence and transformational leadership style has been investigated. The statistical population includes all the managers in all the subsidiary units of Mazandaran Province Telecommunication Company. In order to achieve the objectives of the research, 81 managers, supervisors and experts were randomly selected. The current research is a type of descriptive-survey research of the correlation type. The data collection tool is set through a standard questionnaire. The result of the Kolmogorov-Smirnov test indicates that the claim of normality of the corresponding distribution is accepted. Therefore, we should have used the Pearson test to test the hypotheses. The results indicate that there is a significant relationship between 6 dimensions of managers' organizational intelligence (alignment and harmony, performance pressure, commitment and optimism, willingness to change, strategic vision and common destiny) and transformational leadership style. However, there is no significant relationship between the dimension of knowledge development) and transformational leadership style. Also, the results of the ranking of different dimensions of organizational intelligence, which was used by Friedman's test, show that, respectively, the indicators of alignment and congruence, performance pressure, commitment and Optimism, willingness to change, strategic vision, development of knowledge and common destiny have the degree of desirability and importance.

Money is not gold. But it plays the role of gold well (store of value). With this approach, economic actors face two types of money (assets and debts) in the exchange process.1- The first type of money: property: is caused by the operation of economic factors in the process of the market system. As a result, money acts as an asset, because the ownership of this type of money is private. 2- The second type of money: debt (credit): This money is obtained from the public source in the form of a loan contract. As a result, it acts as a debt. Because ownership of this type of money is public. As a result, with this approach, the central bank's gold and currencies give way to the public source of money. In other words, the support of money in economics is a debt to the public source of money. Of course, the public source of money, in addition to being the support of money in economics, also has the following roles:1- Means of storing value over time (preservation of value) 2- Optimum rule of automatic monetary policy 3- Means of money ownership rights over time 4- Obtaining monetary unit from the formation of a public source of money 5- Obtaining a suitable currency regime for all countries in International trade: common currency among all countries

Customer retention is one of the tools that organizations can use to achieve high profitability in the long term. For this purpose, this article has examined the relationship between relationship marketing and customer retention. The present study is an applied and descriptive-survey research which was conducted by correlational method and its statistical population is 48 experts and senior and experienced managers of Sepeh Bank located in Negin Building in Tehran. The tool of data collection in this research is a questionnaire and the data is done using regression tests, average of a population and Friedman. The results of the regression test showed that relationship marketing has a positive and significant effect on customer satisfaction, customer satisfaction on relationship quality (customer trust and commitment) and relationship quality on customer retention. Also, the status of the variables of customer satisfaction and retention was weak, and the variables of relationship quality and relational marketing were evaluated as average. The results of Friedman's test also indicated the lack of equal priority of relational marketing dimensions, which relational marketing dimensions were ranked in the following order: information exchange, relationship monitoring, sales activities and social factors. Finally, the researchers made suggestions to improve the research variables.

The purpose of this research is to design and validate the digital content marketing effectiveness model. In terms of research approach, it is qualitative which was done in seven stages. The meta-combination method was used to review the texts. All scientific works and documents related to digital marketing formed content in 21 domestic and foreign scientific databases, which were retrieved between 2014 and 2022 for foreign sources and between 2015 and 2016 for domestic sources. By screening 76 recovered documents based on valid criteria and techniques used in meta combination method, 31 documents were selected as the research sample. By applying the seven steps of Sandelowski and Barroso from meta composition, the dimensions necessary to design the process model of content marketing in the four stages of planning, production, distribution and communication, measurement and optimization along with the steps and components related to each stage were obtained. The qualitative validation of the obtained model was applied to the model using the open coding method. Based on this, after coding and screening, we found 7 key concepts in the effectiveness of digital content marketing, and 22 indicators were identified from these 7 key concepts, and a new conceptual model was designed, which ended up explaining the effectiveness of digital content marketing. Therefore, researchers were suggested to use this designed model in their future research to identify the strengths and weaknesses of the designed model.

It is not more than three decades that green marketing approaches have attracted the attention of scientific communities. It is clear that not paying attention to green approaches by industries will bring many problems and costs to society and the environment. This research aims to determine the place of green approaches in the proper functioning of food industries. The main goal of this research is to determine the role of green marketing approach in strengthening the name and brand of food industries. In order to achieve the above main goal, a questionnaire was designed and distributed among 394 students (the sampling method in this research is simple random and the determination of the sample size related to the statistical population is based on the Cochran sampling equation) and the data and information collected through the questionnaire, after review and study, were analyzed with the help of SPSS statistical software. To analyze the data in this research, T-test methods are used (to check the level of convergence or whether or not the average of a sample is the same as the average of the population) and the Friedman test (to prioritize the factors). The findings of the research indicate that the hypotheses of the research have been confirmed. In other words, reducing waste production, using nature-friendly materials, reducing environmental pollutants, reducing energy consumption, and using green packaging in the production process will strengthen the brand power of industries. It becomes food.