نشریه مطالعات مدیریت، اقتصاد و کارآفرینی
سال سوم شماره 4 (زمستان 1401)

Investment in the province is one of the most important things, which is divided into two types, internal and external. Due to the neighborhood of Zanjan province with seven provinces and proximity to the country's capital, many investments are made in this province, due to the existence of 11 towns and 2 industrial areas. The major investments made in Zanjan province in the years 1390 to 1399 were made by two countries, Turkey and China. The domestic investment of Zanjan province has reached its highest value in 2018 and 2019, which is the investment in the industry of cellulose products (paper making), steel (rebar production) and textile (production of cotton thread, fabric and clothing). The most domestic investment in Zanjan province is in the textile industry. In this article, investment management in Zanjan province in a period of ten years has been examined in the domestic investment and foreign investment section.

The main purpose of this research is to investigate the role of consumers' awareness of green marketing with the company's image and consumers' purchase intention. The statistical population in this research is all consumers who buy food from retail chains in Babol city (such as door to door). The statistical sample is 384 people based on simple random sampling method using Morgan's table. Data collection tools are questionnaires and for data analysis, factor analysis and structural equation modeling have been used to determine the relationship between research variables with the help of SPSS and Smart-PLS software. The findings indicate that consumers' awareness of green marketing, corporate social responsibility, consumers' mental image of the product, and the company's reputation have a positive and significant relationship with consumers' purchase intention.

In recent years, a large number of researchers seek to understand the real motives of policymakers in response to economic development. Their evidence is that monetary policy follows a systematic process that is guided through the preferences of monetary authorities in order to achieve certain goals. The purpose of this study is to determine the stable state of the optimal monetary policy rule, using the method Optimal control for all generations. To achieve this, measuring money in optimal control theory is very important and vital. The exact output of this measurement is the removal of inflation from the economy for all generations. Money measurement in economics is fundamentally different from other measurements, such as production, employment, consumption, etc. It is that money is a warehouse variable. A storage variable does not have a time dimension. While the flow variable has a time dimension. In other words, the concept of running must be defined at every moment of time. If the warehouse variable, it must be measured at a moment in time. In other words, it is measured for a moment of time, for all times. The fundamental difference between storage and delivery is in the measurement unit. The unit of measurement is defined over time (unit in time). The warehouse measurement unit is empty of time. As a result, it is not defined for growth or derivative storage variables. In other words, money growth is meaningless. Or changes in the amount of money are meaningless. Rather, the level is defined for the warehouse variable. In mathematical language, for the accumulation variable, the integral is defined, not the derivative or the variation. That is, the derivative of money is always zero. In mathematics, integral (in French: Integral) is a method of assigning numbers to functions. That is, in economics, money is the integral of value, not the derivative of value. What causes money to flow in the exchange process in economics is the speed of money circulation. But money itself is a warehouse. It is important to distinguish between money and the velocity of money. In other words, the definition of the equation of motion for money is wrong. But for the speed of money circulation, the equation of motion is defined. That is, the control variable is not money, but the speed of money circulation is the control variable. So that with the increase in the speed of money circulation, the economic growth increases. As a result, the balance of money is static for all generations. If the balance of the speed of money circulation is dynamic. As a result, Yule's optimal policy rule is as follows: the formation of a public source of money over time for all generations, so that the ownership of this public resource is public. As a result, the act of providing money from this source for all generations is in the form of a loan agreement. In other words, in the theory of optimal control, the public source of money has the role of controller of the economic system. That is, inflation control is only possible through public resources for all generations. In this case, the macroeconomic balance is a stable balance for all generations. Because the balance of money over time is a static balance. Because money has no time value. Because money has no time. As a result, when money is first credited to the exchange process in economics, it exists forever in the exchange process. That is, the lifetime of money is infinite. In other words, there is no need to create money. That is, the growth of liquidity over time is zero.

Institutional owners buy and sell a large amount of company shares in most of the different institutions. Institutional shareholders include banks, insurance companies, social security organizations, pension funds and investment companies. For this reason, institutional investors became the largest group of shareholders in various companies, which directly and indirectly affect the performance of managers and companies. Managers want their company to reach an acceptable level of growth and security; Because they are more concerned about their survival than maximizing the value of the company for its shareholders. But the shareholders leave the decision-making authority to the managers, expecting that the managers will try to maximize their interests. The purpose of this study is to analyze the relationship between institutional ownership and the performance of companies, taking into account the moderating role of the board of directors' remuneration. After collecting the information related to the variables of this study and performing the required tests, the research models were estimated to test the hypothesis and the results show that with the increase in the percentage of institutional ownership, the performance of the companies improved and the bonus of the board of directors also had a positive effect on this relationship.

The growth and rapid changes of technology and the complexity of interactions are proceeding to a wide and uncontrollable extent that specialized banks are forced to adopt strategic entrepreneurship models as a competitive advantage and gain value in order to maintain and improve their position. This combination of entrepreneurship and strategic management knowledge enables banks to create wealth through recognizing opportunities and developing competitive advantages to exploit them so that it will lead to a sustainable growth and development in society. The purpose of this research is to extract the effective categories and subcategories that make up the strategic entrepreneurship model with a sustainable development approach for adopting an effective strategy in specialized banks. Accordingly, the data was extracted through semi-structured interviews with 15 bank managers and experts, and the inductive content analysis method and MAXQDA2020 software were used in the data analysis. The research model contains three main components and a comprehensive subset which has been born through other models that can provide a perspective for the banking industry by codifying a sustainable strategy to develop capacities and balance economic, social and environmental goals.

The purpose of this research is to investigate the effect of verbal assertiveness on the perception of brand power and the mental engagement of customers in social networks among Shahr Bank customers in Mashhad. The present research method is descriptive-survey and practical in terms of purpose. The statistical population of the research includes all the customers of Shahr Bank in Mashhad, whose number is 304,689. Based on Cochran's formula, in this research, the number of samples is 384, which was selected by simple random method. In order to analyze the research data, two methods of descriptive and inferential statistics have been used. In descriptive statistics, mean and percentage of frequency are used for demographic characteristics. In this research, after the descriptive statistics method, the data was analyzed and Cronbach's alpha test was used for the reliability of the questionnaire and SmartPLS4 and SPSS statistical software were used to analyze the information required for the test. The results indicate that word determination has a positive and significant effect on the perception of brand power in social networks among Bank Shahr customers. Also, decisiveness of words has a positive and significant effect on the mental involvement of customers in social networks among Shahr Bank customers.