نشریه مطالعات مدیریت، اقتصاد و کارآفرینی
سال دوم شماره 2 (تابستان 1400)

In the present review article, the factors affecting citrus exports in Mazandaran are examined.The results show that Citrus marketing faces various problems in Iran are the huge share of intermediates in purchasing products, small share of producers from total price, high marketing costs coefficient, significant growth of wholesaling, high net profit of wholesaler's marketing operations, high ratio of producer's marketing coats to received price, the role of wholesaling market in crop market in efficiency, etc. Also, Mazandaran citrus exports have decreased due to exchange rate instability and the lack of a proper marketing system.generally, the effective factors on increasing citrus exports in Mazandaran are:The need to reform the production structure and support farmers, setting up commercial offices in different countries, conducting foreign marketing research, holding domestic and foreign exhibitions to introduce this part of Iran's economy, using the required statistics and data on volumeGlobal trade, development of research centers in target countries to awareness of the conditions in global markets to increase Iran's share in foreign trade in such markets.Therefore, Iranian export officials should pay attention to the fact that focusing on marketing can help increase foreign revenues and play an effective role in achieving non-oil exports.

This study was conducted with the aim of entrepreneurship in the absentee services of the Social Security Organization. The research method was applied in terms of purpose and review in terms of nature. The statistical population included all articles and researches related to in-person services. With creative management and the use of entrepreneurial ideas, the Social Security Organization can enable employees to share their experiences of organizational issues that require new and innovative solutions and help the organization learn. Entrepreneurial services are recognized as an important factor in empowering companies to understand the value of customer service and maintain a competitive advantage in a highly complex and rapidly changing environment. Entrepreneurial actions are a key factor in the success of organizations in the field of competition and the main source of competitive advantage. However, by increasing the opportunities offered by technology and artificial intelligence, digital assistants can create desirable results in social security customers with new services.

The purpose of this study is to investigate the effect of green marketing and corporate social responsibility on the green image of the company with the mediating role of customer trust (Case study: consumers of Kaleh products in Ghaemshahr). This research is applied in terms of purpose and descriptive-survey method. The statistical population includes all consumers of Kaleh Company products in Ghaemshahr, the number of which is unknown. According to the unspecified Cochran's formula of society, the minimum statistical sample size is 196 people selected by available non-probability sampling method. In the present study, the field method was used to collect primary data and the primary data collection tool was a Likert five-choice questionnaire and the library method was used to collect secondary data. Validity of the questionnaire was the method of content validity and face validity and its reliability was calculated using Cronbach's alpha, the total reliability of which is equal to 0.90. Structural equation modeling and LISREL software were used to test the research hypotheses. The results showed that green marketing and social responsibility of the company has a positive and significant effect on customer trust of consumers of Kaleh Company products in Ghaemshahr. Green marketing and social responsibility of the company has a positive and significant effect on the green image of Kaleh's consumers in Ghaemshahr and customer trust has a positive and significant effect on the green image of Kaleh's consumers in Ghaemshahr.

Given the important of consumer behavior, to study, because I buy all the goods and services, and we can rely on our daily experience in the market, rely on to understand the concept and theories of this field, our purpose is to study consumer behavior it is measure of consumer satisfaction. According to consumer insight from the acquisition of consumption alongside the product, and an increasing relationship to familiarity with consumer behavior, Help companies improve their marketing strategies, consumer behavior is influenced by consume thought and attitude, consumer behavior includes idea and product, serviced. Due to the increasing expansion of internet users and sales in the digital environment, investigating the effective factors in e-shopping and creating a safe and easy environment for consumers, investigating the key points of consumer behavior and influential factors in the formation of the buyers mental structure, introduction of digital environment and presentation and influential factors in electronic sales environment are examine in the article.

Most organizations that research consumer buying behavior seek to find out what consumers are buying, as well as the reason, number, type, and location of their purchases. The consumer purchasing decision-making process begins before the purchase itself is realized and continues after it is made. Therefore, understanding the consumer purchasing decision process will be effective in identifying and ranking customer purchase criteria and ultimately lead to more customer satisfaction and increase the market share of companies. Therefore, the purpose of this study is the factors affecting the consumer purchasing decision. The research method of this article is review and metabolic. The results indicate that the consumer purchasing decision-making process is influenced by various factors. The most important of these factors are: socio-cultural factors, psychological and individual factors, situational factors and factors related to the marketing mix. Recognition of products by the buyer depends on his perception and his ability to review and research the company's products. Organizations try to introduce their products to people through various advertising methods. The decision to buy can change depending on factors such as family, friends and class. In fact, these cases are like stimuli that can affect the implementation of the purchase decision process for the person or discourage him from buying.

Customer relationship management is a strategic necessity in all organizations. The attitude and approach of many organizations to customer relationship management is from the perspective of technology and technology. Customer relationship management is a competitive advantage for organizations. Today, companies and organizations have to include environmental protection issues in their activities and even marketing in order to satisfy the needs of customers and communicate more with them and practice social responsibility and protection of consumer rights. To use. Green marketing refers to the part of activities and products that the development and improvement of pricing, promotion and distribution of goods do not harm the environment. Hence, organizations tried to outdo each other in meeting the needs of individuals by planning and implementing environmental protection activities, because traditional marketing that overemphasized customer demands and social welfare and environmental issues. It did not consider bio, it had lost its efficiency. At present, issues such as the dynamics and intensity of competition, increasing consumer concerns and awareness of the environment, as well as government regulations have led commercial organizations to pay special attention to issues such as consumer physical and mental health and cleanliness of the environment. This encourages the use of green marketing. In the present study, we intend to first examine the key concepts and then review the research conducted in this regard, then the role of green marketing in customer relationship management will be examined.