نشریه مطالعات مدیریت، اقتصاد و کارآفرینی
سال دوم شماره 3 (پاییز 1400)

Today, exports are one of the important factors in the economic development of developing countries. Due to fluctuations in oil prices in recent years, the need to export non-oil products, including agricultural products, has increased. Mazandaran province is one of the potential areas for agricultural production in the country, can use this potential, play an important role in developing non-oil exports in the country. According to official statistics, only a small amount of the province's agricultural products are exported to foreign markets. Basic agricultural products include citrus, flowers, and ornamental plants and kiwis. Despite the fact that this province has a comparative advantage in the production of these products in the country, unfortunately, in the stage of entering foreign markets, it has lost this opportunity due to internal and external restrictions and obstacles. in this study, we first examine the key concepts and then review previous research, and then follow the international marketing models in the field of agricultural exports so that, Based on them, we can provide suggestions for optimizing international marketing in the field of

According to placing Iran on dry line and its water resources, limited resources and   instability of the market of agricultural  and lack of job security, farmers are among the things that have put agriculture in the country at risk. The high reliance of the activities of this sector on nature and facing a wide range of hazards and natural disasters such as floods, etc., which has made the activity in this sector a high-risk and risky activity (Anderson.& Dillon). And considering that the government's ability to compensate in this sector is limited, therefore, agricultural insurance is one of the most important mechanisms to create investment security in this sector. In this study, we intend to first examine the key concepts and then to review previous research and then at the end of this research, suggestions and solutions to improve the business process of agricultural insurance in Mazandaran province.

The various factors related to sustainable entrepreneurship have never been studied together, and these factors have not been ranked to determine which environmental, economic, business, human, or behavioral factors actually have the greatest impact on sustainable entrepreneurship. Behavior includes motivation, altruism, compassion, empathy, ethics, cognition, self-regulation (behavior, emotions and thought), self-efficacy and competitive intelligence. The multiplicity of alternative behaviors is so more than that they can be considered separately, so that researchers can not predict satisfaction with the consequences of specific behaviors. In each section, the behavior seems to follow a logical order, but there is a great deal of contradiction among the sections that do not correspond to an ideal decision-making scheme. In entrepreneurship, formal or regulatory institutions, such as policy and economics organizations, and informal institutions, such as the norms and values of a society, influence the extent of entrepreneurship and the nature of the actions taken by entrepreneurs. Examples of formal principles affecting entrepreneurship include the political and economic constitution, the legal framework, and the financial system. Informal institutions refer to codes of conduct, values, and norms. Numerous factors such as organizational characteristics, personal characteristics and other facilitators inside or outside the organization and various factors including personal characteristics, organizational factors and environmental conditions affect the development of the entrepreneurial process and decision-making behavior of managers. In this review article, using the results of six articles, this issue has been carefully considered.

Today's societies need to institutionalize an entrepreneurial culture to develop the activities of entrepreneurs. Entrepreneurship also means using resources to take advantage of opportunities for progress and development. Since entrepreneurship creates employment, technology transfer, improves the quality of life and creates prosperity and wealth, so in order to benefit from its functions and benefits, finding ways to create a platform for entrepreneurship is vital. Network marketing is one of the most effective marketing approaches in organizations. On the other hand, it is a tool by which the organization can achieve its long-term goals. Identifying the challenges and opportunities for entrepreneurship in this context is invaluable. Research on this topic will be a small but effective step in moving society towards entrepreneurship by gaining a more competitive sales advantage based on strengthening network marketing. This research, by modeling the network marketing process, seeks to explore it in order to create entrepreneurship.

In this study, the strategic impact of social media marketing on marketing performance based on the theoretical model of Toffs and Wayne (2019) has been investigated. Accordingly, the statistical population of the present study, which is descriptive-survey in terms of applied purpose,ll managers have formed companies located in Sari Science and Technology Park in 1400. 57 managers have been selected by census method to distribute data collection toolsData were collected using a questionnaire adapted from the Latin source of the research in the form of 23 questions, which while confirming the content validity of all parts of the final questionnaire, their reliability was also accepted using Cronbach's alpha coefficient. Based on this, data analysis and hypothesis testing using SPSS and PLS software showed that,Social media strategy, active presence, customer engagement initiatives, social media analysis affect social media performance. Social media performance affects marketing performance.

The world today is a world of great change. Which has moved towards the digital future over the years. As information technology has become a controversial topic in recent years, one of the main conditions for development in information technology is the presence of skilled and efficient people, hence the need to pay attention to improving skills to prepare for the great flood of further change. It is felt, therefore, that the issue of digital literacy is raised beforehand. Digital literacy as a genuine competency in the 21st century is essential for today's competitive and global markets. Therefore, the present study examines the concept of digital literacy in the form of a review study. And the results of the research show that digitally literate people know how to use digital tools to present their capabilities to a wider audience and interact with people from all over the world.