ebrahim pofazh

The purpose of this study was to provide a strategic business management model in private technical and vocational schools using interpretive structural modeling. The research method in this research is exploratory and applied in terms of purpose. The present study was conducted with a mixed approach. The required data were collected through library studies, interviews and distribution of questionnaires. The interviewees team included managers and experts of the Technical and Vocational Education Organization and managers and instructors of private technical and vocational schools in Golestan province, as well as theoretical experts including university professors in related fields. The number of experts was 25 based on theoretical saturation. Through qualitative content analysis, 12 components and 73 indicators were identified which were graded using interpretive structural modeling technique. According to the findings of this section, organizational attitude and management skills are at the seventh level, which is the lowest level of the model. The factor of creativity and innovation is at the sixth level, facilities and resilience at the fifth level, tuition and cost, advertising and marketing at the fourth level, apprentice value at the third level, human resource development at the second level, and finally efficiency, quality and competencies at the highest. Based on the research findings, it is suggested that technical and vocational education institutions use international service quality standards and existing models in this field to improve the quality of services of the institution under their supervision.

The purpose of this study is to identify the indicators affecting the business of technical and vocational institutes. The research method in this research is exploratory and applied in terms of purpose. The present research has been done with a qualitative approach. The method of data collection was field, i.e interview, and library method through reviewing the research literature. The sampling method is non-random. The study population consisted of experimental experts including managers and experts of the General Directorate of Technical and Vocational Education and managers and instructors of Private technical and vocational schools in Golestan province as well as theoretical experts including university professors in related fields. The data collection tool was a semi-structured interview with 25 experts, which was finally saturated in an interview with the 18th expert. In order to determine the indicators, the data obtained from the interviews were analyzed by coding method. After that, to confirm the findings of the interview, 12 experts were consulted. The results show 90 indicators that classified into 4 dimensions of customer satisfaction with 3 components,"value", "fee and cost" and "advertising and marketing", organizational characteristics with 6 components, "attitude", "human resources", "competencies", "managerial skills", "processes" and "facilities", competitiveness with 3 components, "quality", "efficiency" and "innovation" and external factors with 2 components, "resilience" and "challenges".