Providing a strategic business management model in private technical and vocational schools using interpretive structural modeling

The purpose of this study was to provide a strategic business management model in private technical and vocational schools using interpretive structural modeling. The research method in this research is exploratory and applied in terms of purpose. The present study was conducted with a mixed approach. The required data were collected through library studies, interviews and distribution of questionnaires. The interviewees team included managers and experts of the Technical and Vocational Education Organization and managers and instructors of private technical and vocational schools in Golestan province, as well as theoretical experts including university professors in related fields. The number of experts was 25 based on theoretical saturation. Through qualitative content analysis, 12 components and 73 indicators were identified which were graded using interpretive structural modeling technique. According to the findings of this section, organizational attitude and management skills are at the seventh level, which is the lowest level of the model. The factor of creativity and innovation is at the sixth level, facilities and resilience at the fifth level, tuition and cost, advertising and marketing at the fourth level, apprentice value at the third level, human resource development at the second level, and finally efficiency, quality and competencies at the highest. Based on the research findings, it is suggested that technical and vocational education institutions use international service quality standards and existing models in this field to improve the quality of services of the institution under their supervision.