mohammadakbar sheikhzadeh

Crowdfunding is an effective way to achieve the non-profit goals of the charities which can be expanded using information and communication technology. In this regard, this study was conducted with the aim of providing an online donation intention model for collective financing of charitable institutions in Iran. The current research is an applied-developmental research in terms of its purpose, and it is considered a cross-sectional survey research from the data collection point of view. The statistical population in the qualitative section includes managers of charity institutions and university professors. Sampling was done using a purposeful method and theoretical saturation with 10 interviews. In the quantitative section, the views of 357 benefactors were used. The data collection tool is a semi-structured interview and a researcher-made questionnaire. To analyze the collected data, qualitative thematic analysis and partial least squares were used. The research findings showed that the technical infrastructure facilitating conditions, the quality and transparency of the website information, the security of the site and the application, and the preservation of privacy affect the perceived risk. Perceived risk affects the expectation of effort and the pleasure of helping others and leads to the expectation of performance and social influence. Finally, online donation intention is strengthened through trust.

Today, one of the most important challenges of non-governmental organizations is financing. Due to the lack of government funding, these organizations use public assistance to continue their activities and realize their charitable goals and visions. With the increasing use of online donation platforms in the world, non-governmental organizations in Iran have not yet been able to use this opportunity to solve their financial challenges. This is an important issue that needs to be investigated and researched. The purpose of this article is to provide a model to explain the factors affecting the willingness to donate online in line with the collective financing of non-governmental organizations, which has been carried out using a Meta-synthesis method. In this regard, using the experiences of financial managers and charity experts and previous research, the collected information was coded using the content analysis method. The components were categorized with 55 descriptive open codes, 36 basic themes and 12 organizing themes, then the reliability and validity of the model was checked and then it was presented in the form of the final model. The results showed that these components are directly and indirectly effective in online donation in line with collective financing of non-governmental organizations. These components clearly state that providing transparent and timely financial information and effective activities of non-governmental organizations, emotional and social support for people, ease of use, privacy protection, trust and the principle of the plan and project is the right way. which can make the financing of non-governmental organizations successful.