sh. nayebzadeh

In recent years، it is widely believed that one of the most valuable assets of organizations، is the brand of their products /services. Brand value is a reflection of their social responsibility leading not only to the improvement of their status quo but also to the enhancement of their special brand value. This is an applied study in which a population of 561 employees working in Shahid sadoughi Hospital of Yazd was included. Stratified random sampling was used to select a sample of 250 of staff. Data were collected by a questionnaire and then were analyzed by LISREL 8. 72 using confirmatory factor analysis and structural equation modeling technique. Data analysis was used to confirm the relationships between variables. The findings showed that social responsibility in the dimensions of community، customers and the environment had a significantly positive effect on perceived quality. Social responsibility in the dimension of community had a significant impact on brand associations. Social responsibility also had a significant effect on brand awareness in employees and environment dimensions. Moreover، the relationship between perceived quality and brand associations with brand loyalty was confirmed. It is essential for hospitals to give priority to social responsibility for maintaining their position in society، survival، and success in the work.

Job stress is an important factor in creating physical and mental problems for the employees and has negative consequences for the organization. The present study aims to examine job stress (decision making, performance evaluation, work load and responsibility/ authority) on job satisfaction of the accountants.

This is an applied study using correlation analysis to examine the relationship between the variables. The required data is collected using JRTS questionnaire (Kahn et al. 1964). The Michigan’s organizational assessment questionnaire is selected as the scale of job satisfaction. The population includes all accountants employed in manufacturing, merchandising and service enterprises of Yazd. Using simple random sampling, 179 individuals are selected between them as the sample. The data is also analyzed by LISREL software.

Due to the absolute value of the t-statistic 2.72 and the negative amount of impact 0.20, it can be concluded that job stress have a significant and negative impact on job satisfaction.Further, according to the absolute value of the t-statistic for the decision, performance evaluation and workload that is less than 1.96, it can be concluded that these components have no significant effect on job satisfaction. The absolute value of t-statistics of the components of responsibility / authority is equal to 2.44 and the amount of impact is negative and equal to 0.52; therefore, it can be concluded that the responsibility / authority have a significant and negative impact on job satisfaction.

Considering the impact of job stress on job satisfaction, implementing effective strategies by managers is imperative to reduce job stress of accountants such as specifying the scope of work and giving sufficient authority to perform job responsibilities. Keywords: job satisfaction, job stress, work load, performance evaluation, responsibility/ authority.