uasi-Discourse Condition; Comparative Semiotic Study of Word and Image Interaction in the Picture Book " Ordinary People"

This paper, examined how post modern values are impressed in interaction of word and image under the domain of inter-genre and inter-textual circumstances. In order to solve this problem, we, based on phenomenological approach, it is hypothesized that any relationship should be analyzed in the framework of the discourse, and so, it should be necessarily considered any cultural, technological and other social circumstances specially with a glance to the anarchistic social factors of the postmodern era which may have any impact involved a quasi discursive situation in any semantic aspect of the signs. Beside that, any sensitive, cognitive and emotional aspects of a subjective interaction should be involved in the study. The results of this study show that a disruption in the bases of the genres and habits of the subjects, play a major role in the fall of the sensory - perceptual, identical borders and so finally, we are faced with a situation where it could be a “quasi discourse,”. In such a situation, “action” leads to be closed and the borders between discourse and non-discourse are ambiguous.