A Fuzzy Multi-Attribute Group Decision-Making for Screening the Strategic Factors of SWOT Matrix

The matrix of SWOT is one of well known tools for analyzing strategic cases in the process of strategic management. If used correctly, it can provide a good basis for successful strategy formulation. But using it is involved screening and identifying strategic factors consisting of it from one hand, and strategic team consensus on those factors from other hand. In this article, a fuzzy multi-attribute group decision-making model is presented for screening the strategic factors of SWOT matrix. This model can support strategic management team by managing a minimal amount of information related to decision alternatives, capturing vague and uncertainty inherent in human mental data for identifying the most important of strategic factor for doing strategic factors of SWOT matrix