Investigation of Factors Affecting Continued Internet Usage by Animal Husbandry Students based on Expectancy-Confirmation Model

The major goal of this study was to investigate factors affecting continued internet usage by animal husbandry students based on expectancy-confirmation model. A survey approach was used in this research. The study population was B.Sc. and M.Sc. animal husbandry students at Isfahan University of technology who were selected by applying proportional stratified sampling technique. The sample size for students was 85. A questionnaire was developed to gather the data. The instrument validity and reliability were confirmed based on the opinions of a panel of experts and Cronbach’s Alpha coefficient (α=0.70 - 0.83) respectively. The findings of the research indicated that there was a positive significant relationship between animal husbandry students’ continued internet usage and their satisfaction, perceived usefulness and perceived enjoyment. The results of path analysis revealed that satisfaction, confirmation and perceived enjoyment had a significant influence on continued internet usage by students.