Quality Assessment of Scientific-Applied Agriculture Educational Center Based on SERVQUALModel, Case Study Tehran Province, IRAN

Educational services، especially thoes are offered by higher education instituties، are considered as one of the main services centered to the community and playing a major role in their development. The goal of this study is to assess the quality evolution of the educational services provided by TehranAgricultural Education Center through applining SERVQUAL model (tangible، reliability، responsiveness، trust worthiness، and empathy) from the students’view. This research is an applied descriptive – survey study and its statistical population was consisted of 464 students in Tehran Agricultural Education Center (Martyr Zamanipoor) in the second semester 2010-2011Asample of 133 students was determined by applying Cochran’s formula. Data was collected through SERVQUAL standardized questionnaire consisted 19 questions with Likert Scale. Results indicated that students believed that the performance of educational performance of the center was lower than their expectations. In fact they assessed the quality of provided service at low level. Respectively، the greatest gap was observed in the concrete dimension (4. 075) and the lowest gap was in the trust dimension (2. 459).