Feasibility of Adapting Cultural Globalization Theories in Villages, According to Lifestyle Indices Case Study: South Braan Rural District in Isfahan Central Zone

There is no need that globalism and localism be mutually exclusive; and at the same time, global and local extensions are important for understanding, when the topic of globalization is the case (Roberts, 2008). Globalization has indubitably caused local, national, and international sections to meet and intertwine in ways that have historically been unimaginable. The discourse of globalization has become widespread around the world with ongoing discussions surrounding its economic, cultural, technological, and political aspects and implications (Marginson, 1999; Singh, 2004). As such, it has been viewed through the assortment lenses of finance and trade; communications and information technologies (it); international movements; formation of global societies; linguistic, cultural, and ideological convergence; and world systems of signs and images (Monkman and Baird, 2002; Marginson, 1999). Globalization is defined here as widening, deepening and speeding up of interconnectedness in all aspects of contemporary social life all over the world (Held and McGrew, 1999, 2). In 1980s, globalization has been recognized as a complex of changes with more intensity and depth and considered from several points of view. Some theoreticians believe that these changes will propel world to the Americanization or equalization (Ritzer, 1993). On the other hand the others believe that it rather entails localization (Watson, 1997), while yet others speak of globalization (Robertson 1995). One of the main issues that have risen in globalization discourses during decades is the variety of cultural globalization effects on the social groups with different encounters, because each group may have a different exposure of globalization and be affected in a different. Furthermore, it should be understood that if there is any difference in rural and urban areas, in this removal. These questions in cultural globalization discourses lead to the main question of this research: According to cultural globalization theories, which effects has occurred on local lifestyles, and which of the theories explain the region of study.