The Semiotic Analysis of the Images Presented in the Media of the National Tax Administration

This research aims to explore the images that have been displayed in the website of Iran’s Tax Organization Affairs and Saman publication. The main question of this research to be responded is to survey the negative stereotypes exist about tax in the images that have been reviewed. Theoretical framework of this research is based on the stereotypes theories and the methodology will follows the semiotics quality. This research will demonstrate that there are negative stereotypes about tax in the reviewed images. One more result is that the images do not pursue the organizational goals. The majority of the images used in mediums are taken from external websites. It seems that the images used in the subjects and reports do not support the tax policies.