Women's Cultural Capitals and Selection of Western Consumer Goods A Comparative Study of Some Working Women and Housewives

The aim of this study is to examine the relationship between women’s (employed and unemployed) different choices including the choice of Western consumer goods or branded goods (like clothes, bags and shoes) and their cultural capitals. The study was conducted on the basis of the qualitative method. A group of randomly-selected subjects participated in extended interviews. The content analysis of the interview transcripts indicated that women's cultural capitals do not significantly impact their following fashion and choosing Western or branded goods. It was also indicated that there is a slight difference between working women and housewives with regard to following fashion and choosing Western or branded goods.