SOCIAL MARKETING STRATEGIES OF GENERAL INSPECTION ORGANIZATION FOR BRINGING A REDUCTION TO ADMINISTRATIVE VIOLATIONS

Corruption is capable of paralyzing governments, Voiding Public foundation, and private companies of their reputation, and has a destructive effect on the rights of human beings in a society, and thus it will destroy society, and its development. Various packages of plans, Means, and policies have been developed to have a Control on manifestations, and causes of corruption depending on the kind, and definition of the country, and there is a broad literature in this area, and the most important among in which are constitutionalization of supervision with in political system, development of civil society, increase, in responsiveness of political authorities, increase in competition within economy, mortification of Public administration, and public finance. In this research we introduce social marketing as a way the effectiveness of which has been in the other schemes for the promotion of public participation been established. Social marketing can have a considerable contribution to the creation of the of the environment in which the public hinder commitment of corruption, and violation, etc, and it may play a significant role in engagement of the public through the promotion of their awareness of corruption costs, sustained by a nation, increase of responsiveness of the Public, identification of the obstructions on the way of public participation. In this study the goal of research is to propose proper strategies of social marketing to Inspection General Organization for the promotion of public participation. In this principle, it can be said in fact that the ultimate purpose is to introduce social marketing in to the trend of campaigning administrative violation in Iran.