The relationship between self-esteem and self-efficacy with persuasion in educational managers

This study investigated the relationship between self-esteem and self-efficacy with persuasion in educational managers. Population of this study consists of all educational managers of Islamic Azad University in Tehran، where 120 people (76 women and 44 men) were selected by multistage cluster sampling. In order to measure the self-esteem، Koper Smith test (1967) was used and to measure self-efficacy، general self-efficacy beliefs test was used. (Scherer et al، 1982) and the Persuasion was measured by applied intelligence Persuasion test (Sepah Mansour and Hooman، 1389). For data analysis، the Pearson correlation and Regression analysis were used. The results showed، there is a significant positive correlation between persuasion with self-esteem and persuasion with self- efficacy. (r=0/771،r=0/494). Also the results showed that 59% of the variance associated with the persuasion with self-esteem (R2 = 0. 594) and 24% of the variance in self- efficacy whit persuasion (R2 = 0. 244) can be explained. The results of the slope coefficients indicated that، in predicting persuasion، the share of self-esteem was more than self- efficacy.