The impact of Sentimental Decision Investors and fundamental variables techniques on stock returns in Tehran Stock Exchange

Field of behavioral finance because of the focus on cognitive factors in decision making, judgment and information processing have been important. So by using the described behavior in financial decision making and basic techniques, more precise criteria for buying and selling shares to investors are developed. This study examines the impact of emotional investment decisions (ARMS) and the variables fundamental techniques on stock returns from 1384 to 1389. There is a significant relationship between three variables of the variables studied, ARMS, the rate of return on assets and current assets to current liabilities percentage change with stock returns. Based on the expected relationship between the three variables mentioned above (ARMS, rate of return on assets and the percentage changes in current assets to current liabilities) at the Tehran Stock Exchange with stock returns, agrees with the relationship documented in financial literature.