Proposed Model for Propaganda In Iran Respect To Religious Principles Of Islam

This research is designed to present a local model and pattern for propaganda in Iran and it focuses to religious principles of Islam. The researchers has tried to design seven factors with due attention to the theoretical literature in the field and then extracts 59 indicators for the designed factors in accordance with the theoretical considerations and literature of the field as well as categorizing the elements and their similarities. To achieve this end, first using Delphi method and based on the opinion of advertisement and political experts and university academics, the extracted factors and the variables from the literature together with the intended indicators and the consensus of the experts were weighed structurally. Then, there were ten hypothesis designed for this research which were analyzed and tested using factor analysis. To be more specific, the Statistical Package for Social Sciences (SPSS), Structural model in the form of confirmed factor analysis, path analysis, and LISREL software have been applied for data analysis in this research. Finally, the results and ideas proposed can be useful for the experts and advertisement& political managers and can also be used as a source to establish a successful local advertisement model in our country.