Introducing " Cultuling" as a Dynamic Tool in Culturology of Language

In the era of globalization and cyber-communication, culture has gained more momentum and each country’s development hinges on a rich and healthy culture. That is why, given the inseparable relationship between culture and language, in this study I intend to introduce “cultuling” as a dynamic tool in sociolinguistic studies. Cultuling refers to the structures and phrases in a language, which portrays a group of people’s culture. To pinpoint these cultulings, the researcher is required to analyze the language closely. In this study, I have provided some examples of cultulings such as, marginalizing individuality, highlighting power/respect, avoiding responsibility, being indirect, enhancing EQ, and highlighting the family role. In the end, some recommendations were provided to employ these cultulings to change cultures.