A Foresight Based Model for Developing a Competitive Strategy

Considering the high flexibility of the present world and the capability of firms to meet customers'' needs، adopting a dynamic competitive advantage is necessary. One of the most effective ways to enjoy this advantage is tapping into foresight process in order to forecasting the future of industry. In this article we decided to develop a comprehensive strategy model to achieve dynamic competitive advantage by studying the existing literature in the field of strategy formulation which includes firms'' internal and external factors. The core of this model is based on Delphi foresight technique and the authors'' approach to this conceptual model is presented. This model consists of four phases; input data، phase one of foresight program، phase two of foresight program and final firm strategy formulation.