Art and the Truth of Media at Post- Modern Era

According to Jean Baudrillard, contemporary French philosopher, the concept of media and its function has faced major turns and changes in the end of its path, namely the contemporary era. Unlike what the masses (in their complete unconscious state) expected, the media has moved in the opposite direction of communication and towards the deconstruction of information in accordance with each societies’ interests.This process has stabilized itself through manipulating the signs, sense-depleting strategy, and neutralization of the values and more importantly by seducing the audience and forcing him into silence and passivity. Through this process the red lines of individual life, taste, interests, ideas etc. has been changed and turned into a field for media, through which it can fulfill its goals so that, ultimately, the main prey, who is the individual, is assimilated into media and changed into a medium in its own. In this paper, using Baudrillard's interpretation of media and its influences, it would be make clear how this process started only to end up having a subject who is empty of sense and an individuality that remains in a simulated and hyper-real space.