Estimation of Monetary Value of Functions and Services in Marakan Protected Area with Choice Experiment Method

Knowledge about the importance of the natural environment, particularly the protected areas has increased. But Real understanding of the importance of this critical habitat is low. Due to change in the global approach in management ofprotected About the functions and services, the purpose of this study is estimation of improve value in functions and services in Marakan Protected Area. Hence, in this study, data was collected through questionnaires completed by 245 households in two provinces of East and West Azerbaijan in 1391. To estimate the value of functions and services in this area was used the conditional logit model and choice experiment method. Results showed that 81% of the Respondents were willing to pay for Improvement the functions and services. The results showed that the variables of the functions and services, education, marital status, presence of children, high environmental trends and price, age have the positive effects and negation effects in selection of Improvement options, Respectively. Willingness to pay for changes from current situation to improve in levels of animal species, plant species, tourism facilities, natural landscape and training facilities Obtained 23080, 13670, 9950, 21180 and 3590 Rials, respectively. Monetary value of Marakan Protected Area was estimated at 64,323 million Rials.Thus to quantitative revealing the importance of functions in areas, people will understand that this protected area ​​have high values.