The role of media in attracting spectators of football team of Khorasan Razavi in Azadegan league

Media is the most influencing factor for attracting the spectators. In this regard، the purpose of this research was to introduce and evaluate functional factors of media in the form of a structural model in order to acquire the importance-performance of these factors in attracting the spectators. For this purpose statistical populations were spectators in the football stadiums of Khorasan Razavi، Azadegan league. From 400 distributed questionnaires، 219 questionnaires were completed and only117 usable questionnaires were analyzed. For the fitting of model، LISREL method was used and for the analysis of data the importance-performance analysis was employed. Model fitting was confirmed by the findings. Our results on the importance-performance analysis showed that factors such as TV news coverage and TV coverage of the games have high importance and performance values، while factors like TV interview with football players and coaches، despite its high importance in the view of the spectator، has no proper performance.