Factors related to cosmetic surgery based on theory of reasoned action in shahrekord students

Recently cosmetic surgery has been popular in Iran, in the previous years the age of demanding has decreased considerably. Intension to undergo cosmetic surgery not only depends on social sources but also the factors such as psychological, familiar, cultural were influence too. The aim of this study was to assess attitude, subjective norms and external factors for cosmetic surgery between Shahrekord students. This study is a descriptive. 296 students of Shahrekord Azad University on 2012 randomly participated based on stratified sampling survey. Data was collected by a valid and reliable researcher made questionnaire with two parts; demographic data and intention to use, surgery experiences and media influence. Data was analyzed by using SPSS and descriptive statistics (frequency, Mean Sd, …), Spearman correlation and factor analysis tests. Results of intention to use cosmetic surgery has shown significance with attitude toward body and subjective norms (p=0.013). In part of intention to use, results showed contrary. For example the students with more body satisfaction, had less intention to use cosmetic surgery (p=0.01). In part of media influence between willingness and agreement of demanding body change were significant. Between students with family support (0.39), sisters and brothers (0.21) and spouse (0.32). Family status and feeling security in adults were the most important influencing factors for intension to use cosmetic surgery and this intension is the result of psychological unsafety in people. So health care providers especially community oriented nurses with family support could improve these psychological treats.