Effects of health belief model components in general physicion rational prescribing of Chaharmahal va Bakhtiary province

Irrational use of the drug has high impression on the household economy, treatment and health. A lot of attention must be paid to the Medical group which is the most effective elements in the process of prescribing medication. Although awareness of doctors in the principles of prescribing is in acceptable range, different results can be seen in the implementation. Therefore it is necessary to compare the effective methods of changing the prescribing behavior. In this training study, 50 general practitioner (GP) that have offices and most of the indicators of irrational drug prescription were selected for an intervention. After the initial assessment and matching, based on the aim related sampling, they were divided into two groups affected by health belief model different training structures. Finally after a year their performance were collected and compared with application processing and statistical software version. According to the nondependent t-test the number of drugs per prescription between two groups did not show significant difference. However, administration of antibiotics and injectable form of drugs in the training group of perceived benefits and barriers was reduced as (p≤0.05) compared to training group of susceptibility and perceived severity. Also drug interactions into two groups have not significant difference. Training the perceived benefits and barriers are probably more effective than training the susceptibility and perceived severity in changing the function and behavior of the target group.