Integrating sustainability into entrepreneurship process; explaining concept, necessity and requirement of sustainability driven entrepreneurship and enterprise

Conceptually, sustainable development reflect, global partnership for continues and dynamic economic growth, social justice and environmental protection and potential rebirth not only for the present but also for future generations and represent a holistic and universal commitment to improve human common future. Beyond theorizing, achieving sustainable development as a virtue requires appropriate planning and follow-up strategies in action. This requires thinking in this field taking into account the special requirements of any society and avoids fashionable theoretical and conceptual modeling of Western ideas. In this paper, we first need to address sustainability in business and entrepreneurship is in line with the principles and values of sustainable development. Sustainability driven was explained in term of green enterprise. Then, the sustainable development of entrepreneurship and entrepreneurship in the context of sustainable development and the role of entrepreneurship and regional sustainable development have been discussed. Then, the green entrepreneurship as an expression of sustainability in business with related issues, market imperfections as hindering or promoting green entrepreneurship, public policy and green entrepreneurship and its incentives and requirements are followed. Finally, some recommendations provide to promote sustainability in the field of entrepreneurship and business.