Investigation of Organizational Culture Effects on Market Orientation Development in IRI Banks Case Study: (Tehran's economy Mehr Bank)

Organizational culture is a collective thoughts planning that in recent years in organization has been the dominant thinking. The collective thought, distinguishing members of one species to another. Anyone who has worked a total and human groups, is aware of the existence of this organization phenomenon. It is also based on a practical Approach, we can say that one of the characteristics of leading and competitiveness businesses, Have the market orientation competence and attention to the demands of their customers. In this context, the present study attempts, aims to identify organizational culture appropriate model and design model for market orientation, examine the effects of organizational culture on market orientation of the Banking system in Islamic republic of iran. Statistical population is Tehran's economy Mehr Bank staff and experts (Tehran, Rey, Shamirn and Islam Shahr) during the 92-1391. Data were collected from two corporate culture and market orientation questionnaires. So in market orientation scale, questionnaire components was designed based on Draysdl model dimensions. Dennison questionnaire has been used to organizational culture scale. In order to test the research hypotheses, univariate and multivariate regression analyzes were used Spss16 software