Interpretive Structural Modeling of Strategy Map in the Holding Company

In today’s competitive business environment, using holding company has been common in the developed countries, and recently, it has also gained momentum in Iran. These companies create special value through synergy. Todays, multi-business organization management has been more important than ever, and the fact that the number of such holding companies has been increased has also intensified this. This research presents a strategic model for performing the first level of strategic performance through balanced scorecard. It can help parent companies as a dashboard in order to observe subset companies. In this research, after studying the related literature, based on the nature of the subject under study, interview with the managers of these holding companies and their subsets was the best research methodology. After identifying the dimensions, the questionnaire developed by the researchers and quantitative research methods were used for drawing the hierarchy dimensions. Eventually, a model with 11 dimensions at 4 levels was extracted.