Surveying Influence of Organization's So-cial Responsibility and Consumer's Trust Aspects on Organization's Reputation
Author(s):
Abstract:
Nowadays, due to the influence organizations have on society and environment, social responsibilities of organizations have been important, considered as a determining variable by government and institutes. In this research, the relation between organizations social responsibilities and consumers trust in one hand and organizations reputation is surveyed. Social responsibility aspects were considered based on Carol model (economic responsibility, legal responsibility, moral responsibility, and well-wishing or arbitrary responsibility) and consumers trust were regarded based on Mayer model (trust on specialty, trust on integration, and trust on social well-wishing) and their effects on organizations reputation are studied. According to the results, social responsibility aspects had significant relation with consumers trust while consumers trust had significant relation with organizations reputation. In addition, influence of organizations social responsibilities measurements on its culture and legitimation as medium of effect on organizations reputation was examined.
Keywords:
Language:
Persian
Published:
Biannual Peer Review Journal of Business Strategies, Volume:22 Issue: 1, 2015
Pages:
69 to 82
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