Analysis of Green Supply Chain Man-agement Obstacles Using Interpretive-Structural Modeling (ISM)

Due to environmental, social and economic challenges which threat organiza-tions during recent decades, customer orientation and emphasis on his/her needs for competitive advantage are fading. Green SCM is appropriate approach for this issue. Green SCM integrates SCM with environmental requirements in all stages of products design, raw material supply, production and manufacture, distribution and delivery processes, and recycling management in order to maximize energy consumption productivity. So, this survey follows to study obstacles for green SCM in Pars Khodro Co. using ISM. For this, logistics section in Pars Khodro Co. was surveyed. In the first step, the obstacles were identified and then the main obstacles were selected by experts. In the next step, structure and role of obstacles were determined by ISM. Findings showed that lack of high and middle level managers’ support was ranked as the first one. Also, lack of active and volunteer role of organization and suppliers in implementation os environmental standards and social responsibilities was ranked as the last one (9th). In addition, dependent, independent, and influencing variables were identified.