Content analysis of sports media with disabled sports approach

Exercise habits and behavior of people, their attitudes and beliefs in sports issues, Under the influence of the mutual interests of society and the media is located. Purpose of this research was an analytical study of sports press with disabled sports approach. The statistical society of current research was the contents of 2 main sports newspapers published during 2014 in Iran. Method of sampling was normal random and it was based on statistic weekly in which 2 statistic weeks where chosen of every newspaper. The measuring instrument was coding sheet and its reliability was approved by 14 experts of sports and communication management. Also the objectivity and the stability coefficient were measured according to Scott formula for (Disabled sports 89%, sport field 96%, gender 94%, Sports component 85%, Boundaries sports news 88%, orientation 81%, Distribution of photo subjects 91%, Type of disability 82%). Results showed that 99% of content was covering ability people sport and only 1% of this coverage was about disability sport. The disability classification in the news, disabled amputation by 26%, with 22% of cerebral palsy and blind and deaf, each with 11 percent, respectively were. The results of the study show that the disabled sports coverage was very low, it is recommended that the press and the authorities with pay more attention to sports for the disabled, attracting more people with disabilities to exercise.